Innovate Durham 2025 Cohort Campaign
Overview
Innovate Durham is a program created by the City of Durham to support local entrepreneurs and help move promising ideas forward. I collaborated with the City to create a cohesive visual presence for the 2025 cohort campaign and its annual showcase event.
Challenge
The campaign needed to introduce a new cohort while giving the program a distinct, but familiar and recognizable presence across the different channels and materials used to promote it. The work also had to fit within the existing Innovate Durham and partner brand ecosystem without getting lost in it.
Strategy
I focused on creating a flexible set of branded materials that could make the campaign feel consistent wherever people encountered it. Rather than designing each piece from scratch, I developed a visual system and social media kit that the team could use across the campaign, making it easier to promote the cohort and event while keeping everything recognizable as part of the same story.
My Role
As part of the Forward Cities team, I collaborated with members of the City of Durham’s Office of Economic Development to develop the campaign's visual materials. I created branded promotional assets and a social media kit that gave the team a consistent set of tools for promoting the 2025 cohort and its signature event.
Results
Created a cohesive visual identity for the 2025 Innovate Durham cohort campaign.
Developed a reusable social media kit to support coordinated promotion across channels.
Created branded materials that helped bring together communications from Forward Cities and the City of Durham.
Supported the promotion of the 2025 cohort and cohort event with a consistent visual presence.
Design Highlights
